Sites are popping up in the Great White North.
Canadian retail e-commerce just tallied its fifth straight year of double-digit growth, yet online sales still account for less than 1% of the total retail market, according to Statistics Canada's "2006 Survey of Electronic Commerce and Technology."
Nearly half of Canadian retail firms now have a Web site, compared to the 42% that did in 2005. The percentage is even higher among companies with 100 employees or more, of which 88% have a Web site.Online sales more than doubled in Canada from 2003-2006. eMarketer expects the average amount that Canadians spend online will grow strongly over the next three years. Seasoned online buyers (rather than new ones) will drive overall market growth.
J.C. Williams compared Canadian and US online consumer behavior. Canadians are either on par or ahead of their US peers in purchasing electronics, travel and event tickets online. Canadians lag behind in the purchasing of clothing, music and videos, gifts and toys.
Read eMarketer's Canada B2C E-Commerce report.
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