Ezines or Newsletters are relatively a cheap method of online marketing. Ezines are just like real life magazine. It provide free articles and resources that could be of benefit to the readers. Subscribers receive the articles through e-mail. Everyday a large number of surfers join these Ezines for some free staff of their interest. The subscribers joins willingly and agree to receive mails from the Ezine, so
Publishing to hundreds of ezines a day will definately increase your CTR (Click Through Rate), but it invariably doesn't indicate that ROI (Return On Investment) will be proportionate. Unless you take some care while publishing your article in an ezine directory, you are taking risks to your reputation and financel. If you are yet to publish your first Ezine, I would suggest you to give a glimps to the following basic points for better results-
Write simple sentence so that everybody can understand. Never exaggerate.
shorter paragraph, provide quality presentation and content. Remember content is the king in internet marketing. Make proper home work before you publish. Repeat your title keyword more than thrice in the body of ezine.
Don't commit suicide by making a direct sales pitch, rather redirect your audience to your home page, capture their email id and then try to follow up. People don't buy at their first visit.
Do not blatantly advertise in your ezine, but offer advice and support to your follow ups. Your signature will do the advertising for you.Don't forget your business is on the heal of your reputation.
Title of your ezine add should not be all in capital or all small characters. Rather use a regular sentence with less number of exclamation marks. The title of your add is very very much crucial as the surfer get interested to you through your title only. Using numerical numbers in your title can be more beneficial sometimes.
Before publishing your article in an ezine directory, collect the information about the number of subscribers the ezine directory presently has, the interest and age group of the subscribers and write accordingly. Suppose, you publish your article on Affiliate Marketing in an sports ezine, I think hardly your article will be seen by a visitor. So, select the perfect one according to interest of the subscribers, not by popularity of the ezine directory.
Tracking of your adds is as important as it's to publish. Use a good add tracking system to monitor which of your adds working more than others. No one is perfact, man learns more from his past failures. If some of your adds are not working properly, try to recognize the pitfalls and rectify. I will love to personally recommend you to use Terry Dean's NetofficeToolbox, which comes out with a bagfull of free resources including a good add tracking system.
To publish an ezine, I don't think you necessarily have a huge barn of knowledge, but most crucial point - how you present your little experiences in a manner that anybody will endorse. Be optimist and research on how the sucessful netpeneurs write and present their ezines and encase therefrom. Stay informed.
Below is a list of 25 Ezine directories where you can submit your articles-
EzineDir ; NewsLetterAccess ; Ezine-Universe ; Freezineweb ; EzineArticle ; MyFavoriteEzines ; Ezine Locater ; SearchEngineBase ; EzineHits ; NewsletterLibrary ; EzineDepot ; EzineCenter ; EzineSeek ; BestEzines ; Ezine-News ; EezineHub ; HomeIncome ; List-City ; OpenDirectory ; NetterWeb ; EmailUniverse ; Site-City ; ProfitInfo
Ezine Award Sites-
About the author:
Purna Borkotoki is a part time Affiliate Marketer and blogger. His blog Referral Demagogue is a daunting job from the self-styled blogger, where he unveils every tip and trap of online marketing. His real life online journal is his mouthpiece, where he unveils every facet of online marketing he learnt throughout his three years of online venture. For more Free Affiliate Program resources and articles,Syndicate The Feed.