Tuesday, January 03, 2006

The Trivia behind Google # 1 Ranking -Keyword Density Vs Link Popularity  


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By: Ref-Dem

Search Engines are all the time HIGHEST FREE TRAFFIC generators. Search Engine Optimization (SEO) is the core for any successful Online Marketing Odyssey. Just designing a niche and good content site with plenty of highly competitive keywords staffing never deludes the responsibilities of a webmaster. Rather his responsibilities starts here! The webmasters have to take into account of some of the broad-based factors like- PageRank, Link Popularity etc etc. After designing and developing a website, the most critical buzzword that brainstorms the webmasters is the SEO. Giving importance to some of the on-page SEO factors and becoming more SE friendly, every webmaster can overlap the Brainstorming and never have to loose money in hiring a professional SEOer.

What is Keyword Density ?

Keyword Density is just an on-page SEO criteria that determines the Page Rank of a website. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total word-count of that page.

Keyword Density = Count of a particular keyword or keyphrase / Total number of keywords or keyphrases in the page.

Suppose, your keyphrase "affiliate program" occurred in your webpage 5 times and your total number of keywords or keyphrases is 225. Then your keyword density = 5/200 or 0.025% only. There are lots of elaboration regarding the Optimum Keyword Density among the SEO experts, as there is no written documentation. Till the date of writing the article, this is what I am fanatically looking about. But my regrets, I couldn't find out accurate answer till date. Can anybody acknowledge me??

While surfing the net, however I got an article submitted by respected SEO expert Wayne Hurlbert at Webpronews.com, where he coins out 2% as the Optimum Keyword Density level for Google and 5% as ideal Keyword Density level for Yahoo and MSN. He adds that exceeding the limit of 2% is subject to penalty by Google! However, this is a halftone picture of the whole landscape.

GoRank.com, GoogleRankings.com, Webconfs.com, SeoChat.com are a few of the free keyword density analyzers -all that I can recommend for your better analysis. I have used and found results out of them. You can use Alexa.com or PubSub.com. The advantage of PubSub.com over Alexa.com is that, you can use the first for indexing your blog or sites with sub-domain name.

Five Easy But Effective Tips for Better Search Engine PageRanking :

First, before writing content pages search the most competitive keywords matching your theme keyword through SBI Search-it tool developed by Ken Evoy. Suppose your theme keyword is "Free Affiliate Program". Plant the keyword in the Title and Meta tag of the webpage. Now search the other competitive keywords relevant to the Keyword "Free Affiliate Program" through SBI Search-it. SBI Search-it will provide a list hundreds of keywords according to their competitiveness in descending order based on your theme keyword. ( In my instance of selected keyword- "Free Affiliate Program", a list of competitive keywords will crop up like - best affiliate program, affiliate program software, casino affiliate, online affiliate program, pay per click affiliate program , Internet marketing affiliate program, affiliate marketing program ,web master affiliate program, free online affiliate program etc.)

Now choose any two most competitive but closely related keywords relative to your theme keyword. Plant the keywords overand over again in every prominent place of the webpage, including Meta Tag, Description, Title, Anchor Text, ALT tag etc. While plastering the keywords in the page be cautious, so that it is not hampering the flow of your content.

Second, use a site map page and see that every webpage is cross-linked to the main page. Some Search Engines like Google weighs this kind of inbound linking. Use some extra formatting on the selected keywords according to convenience. Some reputed SEOers suggests formatting on the keywords and placing of the keywords on the start of the page.

Third, if you have successfully plant the first range of most competitive keywords, select the second range of less competitive keywords and sprint on the newly created webpages. Never apply Door-away strategies or any other kind of Keyword manipulation. This would rather bring you to trial by Google or other major SEs.

Fourth, analyze your keyword density and Search Engine ranking regularly, at least after every posting. Measure and keep track of changes in the ranking accrued out of every consecutive posting. In case of any declination of Search Engine ranking, please verify your keyword placement strategies instantly. Otherwise you are loosing money and traffic. For maximum free targetted traffic from the SEs, you must have to work planfully, so that your site is linked on the first page of the Search Engine Result Pages (SERPs).

Fifth, keyword density and link popularity are not two different contravening factors of Search Engine Optimization (SEO). Rather, they are complement to each other. Proper blending of content rich webpages, with highest keyword proximity and link popularity can propel your site's ranking at SEs undoubtedly. Link popularity refers to the number and quality of the incoming links that are pointing to one site. If the pointing site is from an authenticated and high ranked site, more popularity points will be credited to your site by the SEs. The importance of inbound or in-pointing links from some credible site is growing more and more these days, as some of the major SEs are factoring inbound links as part of formulating ranking algorithm. To know more about link popularity please refer to the previous post at my blog : http://refdem.blogspot.com/2005/10/want-google-ranking-increase-your.html.

Content is King-Ken Evoy. I do believe on his CTPMconcept. He taught me, building a rich content-based webpage with quality product and after sales service is the only shortcut to ride on the top of SE ranking chart !! Confused? Anybody will be, unless one completely read the "Affiliate Master Course" compiled by Ken Evoy. Starting your own Free Affiliate Program will give you more focus and publicity, which otherwise you were missing through your individual efforts. If you are interested to lounch your Free Affiliate Program right today with minimal investment, please subscribe Terrey Dean's NetOfficeToolbox. Here Dean provides a bunch of very essential Online Marketing tools like AutoResponder, Ad tracking system and many other managerial tools for FREE !!! SEs see Blogs as the bowl of real content and natural links. Hook your website with your weblog and do regular podcasting and ping. Adding a forum on your subject will provide you another advantage to extra keywords. So, get start today and ramify your ideas. HAPPY NEW YEAR......

About the author:

Purna Borkotoki is a part time Affiliate Marketer and blogger. His blog Referral Demagogue is a daunting job from the self-styled blogger, where he unveils every tip and trap of online marketing. His real life online journal is his mouthpiece, where he unveils every facet of online marketing he learnt throughout his three years of online venture. For more Free Affiliate Program resources and articles,Syndicate The Feed.

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