Thursday, June 26, 2008

5 Reports On Online Marketing & Home Based Business Opportunities  


    1. Advertising sales forecast has just been released by ZenithOptimedia - details from the report today and noted "The forecasts for internet advertising have been revised upwards. The report now forecasts 29.9% growth this year (up from 28.6% forecast three months ago) and 85% growth between 2006 and 2009 (up from 82%). Online video and local search are the new, fast-growing segments, but display, classified and the rest of search are still growing rapidly as well. Internet advertising is expected to account for 9.5% of all expenditure in 2009, fractionally up from the 9.4% forecast three months ago..... The study expects newspapers' share of world ad expenditure to fall from 29.0% in 2006 to 26.2% in 2009. Full Story on -

    2. Hispanic households tend to be younger on average than the U.S. population at large. Of the more than 10 million Hispanic households, 38 percent are currently headed by someone under 35, and an additional 25 percent are led by someone between the ages of 35 and 44 (the national average for homes with heads under 35 is 23 percent.) By 2010, the under-45 Hispanic market will increase to 8 million households, and its purchasing power will leap from the current level of less than $295 billion to $397 billion. In other words, $3 out of every $5 flowing to Hispanic households in 2010 will be in the hands of this younger-than-average segment. Full Story on -

    3. The Future of Advertising and Marketing Programs : Fundamental changes in the way marketing programs are planned, created and executed are expected in 2007, according to the Association of National Advertisers ANA. Here are ten ways the marketing landscape is likely to be transformed, as predicted by the ANA’s leadership team. Full Story on -
    4. The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the first quarter of 2008, adjusted for seasonal variation, but not for price changes, was $33.8 billion, an increase of 0.8 percent (±1.0%)* from the fourth quarter of 2007. Total retail sales for the first quarter of 2008 were estimated at $1,024.2 billion, an increase of 0.1 percent (±0.2%)* from the fourth quarter of 2007. The first quarter 2008 e-commerce estimate increased 13.6 percent (±1.2%) from the first quarter of 2007 while total retail sales increased 2.8 percent (±0.2%) in the same period. E-commerce sales in the first quarter of 2008 accounted for 3.3 percent of total sales. Full Story on:

    5. “Home-based businesses collectively generated a remarkable amount of economic activity, especially for women and minorities,” said Census Bureau Director Louis Kincannon. “Just released data also show most businesses are started by people and families who dig into their own pockets.” Almost half (49 percent) of the nation’s businesses are operated from home, and more than 6-in-10 owners used their own money to start the business, according to new U.S. Census Bureau reports on characteristics of businesses and business owners. Nearly 1-in-10 U.S. businesses -- both employer firms and nonemployer firms -- were started by owners who used personal or business credit cards to finance the startup or acquisition. Nearly 3-in-10 (28 percent) of all entrepreneurs started or acquired their business with no capital at all. Full Story On:

    6. More Demographic Reports on US Home Business Workers / Engterpreneurs : Download the Free Report on Home Business Workers in the US (.pdf)

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2 comments: to “ 5 Reports On Online Marketing & Home Based Business Opportunities

  • 5:39 AM, August 13, 2008  

    Hello. This post is likeable, and your blog is very interesting, congratulations :-). I will add in my blogroll =)THANX FOR MAKING SUCH A COOL BLOG

  • 1:03 PM, June 17, 2009  

    Thanks it was an great article. I am reading articles regarding seo and related topics from quite a while but i felt that this article was informative and i hope i get these kind of informative article in future also.i would also like to know whats your opinion on automated seo.