Thursday, November 03, 2005

3 Effective Tactics Every Business Should Implement.  


Copyright © 2005 Cutts Group, llc

Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful marketers just like us who have made it big. Tips just like these... that will apply to every market - regardless of the product or service - are a great motivators to try something new. Yeah, you never know when the next idea will be worth a million dollars!

1. Create a Special Offer

A special offer is exactly that... an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone... sorry!

You don't have to go out and order a bunch of new products to put together a special offer. It don't take a whole lot... just use what you've got. Grab a few items that are related, group them together, discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint... you've sold three or four items rather than one. Yeah, combination offers are winning deals for everyone!

2. Address the Small Customer Groups

Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it... maybe you have a group who speaks Spanish, a group of teens, and a group of middle class family men and women.

Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads, and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.

3. Set Up a Winning Referral Program

Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!

You can get two birds with one stone by implimenting customer surveys. A few quick questions about what the customer does and doesn't like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you're all set to go with the contact information of a prospective customer!

Who is Allyn Cutts, and why should you care?

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

Links to this post

What next?

You can also bookmark this post using your favorite bookmarking service:

Related Posts by Categories

22 comments: to “ 3 Effective Tactics Every Business Should Implement.

  • 11:32 PM, November 04, 2005  

    Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a link reciprocal suggest url site/blog. It pretty much covers link reciprocal suggest url related stuff.

    Come and check it out if you get time :-)

  • 6:48 AM, November 05, 2005  

    Very informative blog. I really liked your posts. Please give my website a look if you are interested in consultant engine optimization search. I hope you find it very useful.

  • 11:47 AM, November 05, 2005  

    Hi all, to answer your question: Yes, there is info talking about guaranteed lead mlm signups and it is worth reading. Great videos explaining everything about guaranteed lead mlm signups and most important, the money you will make. See you soon. Robert

  • 10:54 PM, April 27, 2006  

    Hey just to let you know that yes I am promoting this but if you dont want to save at the pump then dont go to the site but I believe no matter who you are gas is just to expensive.

    The goverment is using it and many other huge company's. This is not just some fly by night company or product. This is the real deal.

  • 2:09 AM, April 30, 2006  

    If you want to save 20 to 30 cents a gallon at the pump check this site out. I mean really check it out. This is backed by the goverment and some very big company's.

  • 10:11 PM, September 24, 2006  

    1 Referral = $3.904.00 per MONTH!
    2 Referrals = $5,856.00 per MONTH!
    ...Imagine what YOU can earn every month with our affiliate based business home!

    No Recruiting! Fully Automated!
    Never pay more than $10 per month..with this great affiliate based business home

  • 3:18 AM, December 11, 2006  


  • 3:11 PM, December 11, 2006

  • 7:58 AM, December 12, 2006

  • 5:17 PM, December 12, 2006

  • 12:19 AM, December 13, 2006

  • 6:03 AM, December 14, 2006

  • 10:44 AM, December 15, 2006

  • 8:26 PM, December 15, 2006

  • 2:08 PM, December 16, 2006

  • 9:55 AM, December 17, 2006

  • 6:53 PM, December 18, 2006  

    Good day people!

  • 2:33 PM, December 19, 2006

  • 5:13 PM, December 22, 2006  

    This comment has been removed because it linked to malicious content. Learn more.

  • 8:23 AM, December 25, 2006  

    This comment has been removed because it linked to malicious content. Learn more.

  • 4:46 PM, February 02, 2007  

    MLM Recruiting Made Easy How a 26 Year Old
    Waiter Built a $250,000 MLM Biz in 4 Months.

  • 5:10 AM, September 09, 2010  

    In this age of The Internet, everyone wants to reach their customers online. Why should you be left behind? Click here to make heaps of money online by laser marketing your business.