Monday, July 16, 2007

Canada E-Commerce Continues to Grow  

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Courtesy: eMarketer.com

Sites are popping up in the Great White North.

Canadian retail e-commerce just tallied its fifth straight year of double-digit growth, yet online sales still account for less than 1% of the total retail market, according to Statistics Canada's "2006 Survey of Electronic Commerce and Technology."

Nearly half of Canadian retail firms now have a Web site, compared to the 42% that did in 2005. The percentage is even higher among companies with 100 employees or more, of which 88% have a Web site.Online sales more than doubled in Canada from 2003-2006. eMarketer expects the
average amount that Canadians spend online will grow strongly over the next three years. Seasoned online buyers (rather than new ones) will drive overall market growth.E-Commerce* in Canada, by Sector, 2003-2006 (millions of C$)

What do Canadians buy online?

J.C. Williams compared Canadian and US online consumer behavior. Canadians are either on par or ahead of their US peers in purchasing electronics, travel and event tickets online. Canadians lag behind in the purchasing of clothing, music and videos, gifts and toys.
Average Annual Amount Spent Online* by Online Buyers in Canada Ages 18+, 2005-2009 (% increase** vs. prior year)
Jeffrey Grau predicts that "it is only a matter of time before Canada's B2C e-commerce market lives up to its potential. The country is a world leader in Internet adoption, time spent online and electronic banking and bill payment."

Mr. Grau also notes that "plenty of consumers are held back from online shopping because they do not want to pay for shipping or they are concerned that it will be difficult to return an item purchased online if it fails to meet expectations." Multi-channel retailers can avoid this by offering in-store pickup and returns, he says.

Product Categories Purchased Online in the Past Six Months by Online Buyers in Canada vs. the US, April 2006 (% of respondents)











Read eMarketer's Canada B2C E-Commerce report.

Referential Press Releases:

Saturday, July 07, 2007

Free webmaster tools and resources!!  

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Hey webmasters/bloggers,

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68 Online SEO Tools and Resources
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RSS Submission Directories List
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www.bizz-wizz.com
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RSS - Blog Directories:

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Wednesday, July 04, 2007

Try ‘Linking’ With Reality  

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Have you ever tried to exchange links, swap links, or trade links? Was it hard? Use link market instead; - it is easy to use, free and very smart. It will save you hours of work.
by: Stephen Brennan

I have been using the services of a wonderful facility, which has taken almost all of the work out of my ‘Linking Program’ (if you have a website that relies on Search Engine traffic, I really do hope you have one!). The facility is named Linkmarket.com. Don’t worry, I am not affiliated in any way and I don’t get any type of reward for referrals, but I do refer people because it is really such a wonderful facility and it’s free, unless you choose to ‘upgrade’ to paid membership, which I am seriously considering doing, in light of the behavior I have observed recently.

I know there have been a fair number of articles on the Internet and on this particular website regarding ‘linking’, it’s importance, how to do it and what not to do. This article is kind of a plea. I’m pleading with people who don’t realize that linking to every single website that’s willing to link back, can be a DISADVANTAGE rather than do them any good at all.

Firstly, the way Linkmarket.com works is simple but, as I said, wonderful. You join (free at first, with some minor limitations). You supply your website details, including your category, site name and description and you are listed in their directory. You then have the ability to peruse their directory and select websites with which you would like to arrange a reciprocal link (if you’re a paid member, the Google PR and Alexa ranking are displayed – very handy!). It works like this:

Your ‘request’ is popped off to them and they can respond with a YES or a NO (again, if they’re paid members, your PR and Alexa ranking are displayed in the request – very handy!). If it’s NO, nothing more occurs.

If it’s YES, you get a reply asking you to place their link on your website (all supplied in a neat little box to copy & paste) and supply the URL location of the link. Linkmarket.com software confirms the link is in place andAdvises them and they, in turn, are given your link in the same format as you received theirs. They place your link and also advise the URL, which the software confirms.

Easy as one, two, three. In fact, that’s what the process steps are called (1,2 3). No emails, no keeping track of with whom you’ve linked (that’s kept track of for you) and no feeling like a nuisance for sending emails to complete strangers because everyone is there for the same purpose, to exchange links.

What’s not so nifty or wonderful, and it has nothing to do with Linkmarket.com, is the type of websites that you get requests to link with. I really think some of these people need to link with reality before they try linking with other websites.

Of course, one of the features you get as a 'paid' member, is you can nominate the types of website that you wish to receive requests from.


In addition to my Home Based Business websites, for which I have separate ‘accounts’, I have a website called ‘R.A.I.S.E’ (Rheumatoid Arthritis Information Support and Education). A non-profit website devoted to all things to do with this particular disease (from which I suffer). I cannot understand why I continually get multiple requests per day from totally unrelated websites, especially those dealing with gaming, travel and satellite dishes. I know that the majority of these websites are ‘affiliate’ type websites, in very competitive areas trying to expand their web presence and obtain a better search engine ranking. However, don’t these people realize that a link from a website dealing with Rheumatoid Arthritis will not help them one iota. Nada, Zip, Zilch, Bupcus. In fact, they’ll be very lucky not to be penalized by the SE’s for such a ridiculous practice.

Please people, understand that a link is only of any use to you if it is from a website with related subject matter. I will link with any website that has the same type of content and is in the same category, even those with low or no PR, as I feel that they won’t harm my ranking and I don’t mind helping a new website. But what makes this behavior more perplexing is that I recently changed my domain and have no PR, so these people must be linking to virtually everything in the directory!

We all know that the practice of reciprocal linking has gotten way out of hand, what with people now actually asking for money to link to your lower PR website, but this indicates it has gone beyond the sublime and into the realm of the ridiculous. I'll say it again - some webmasters really do need a ‘link with reality’ rather than any more websites.


About the Author
Stephen Brennan
is the author of ‘The Affiliate Guide Book’ – The Definitive guide to becoming a successful Internet Affiliate (at little or no cost) – available at
http://www.online-plus.biz. He is also Webmaster at R.A.I.S.E – http://www.ra.online-plus.biz